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Rezella

THE CLIENT

Rezella allows users to sell their stuff to strangers without meeting them or sharing their home address.

Rezella on iPhone

Marketing | Visual Design

THE STORY

Rezella was created and developed by the design firm id8. I came onboard this startup as a side project to lend my support where it was needed. My efforts included: preparing pitch decks; creating, managing and designing marketing campaigns; designing wireframes for new features; redesigning the onboarding screens; as well as providing QA and customer support.

PITCH DECK DESIGN

Rezella - Pitch Deck Marketing
Growth
Rezella - Pitch Deck Transactions
Transactions
Rezella - Pitch Deck About
About

SOCIAL MEDIA DESIGNS

Rezella - Instagram ad
Rezella - Instagram ad
Rezella - Facebook ad
Rezella - Instagram ad
Rezella - Instagram
Rezella - Facebook ad
Rezella - Instagram ad
Rezella - Instagram ad

I managed the production effort and collaborated on the creative development of several videos that help showcase what Rezella can do for users. Video credits: Melody Murray.

WIREFRAMES

Rezella - Share this Product Example
Wireframes for 'Share this Product'
2. Mobile - Product Screen w PopOver
Mobile - Product Screen w PopOver
Desktop - B. w Links (round)
Desktop - A. w PopOver
Desktop - A. w PopOver

ONBOARDING

Onboarding screens were created before I joined this project. I later refined the design to make them more visually appealing.

Original onboarding: Screen #1
Original onboarding: Screen #2
Original onboarding: Screen #3
Rezella 1 onboarding
Updated onboarding: Screen #1
Rezella 2 onboarding
Updated onboarding: Screen #2
Rezella 3 onboarding
Updated onboarding: Screen #3