At Upwork, I oversaw design initiatives for the Growth, Ads & Monetization teams, focusing on driving freelancer earnings growth and unlocking new revenue streams. One key project involved addressing a declining revenue baseline by rapidly launching 5+ product experiments in under four weeks – contributing multi-million dollars in annualized revenue.

This work spanned UX strategy and iterative design to optimize customer experiences and increase engagement across the platform.

Interested in how strategic design can influence growth experiments? Let’s connect – I’d love to share more about this project and how I can bring the same growth-focused design mindset to your team.